Service is
taking
action
to create
value
for someone else.
by Ron KAUFMAN
How I Create Value
tons of enthusiasm
(enough to power a small country)
a loud passion for service excellence and cultures that put employees first
a deeply studied (and lived) understanding of what it truly means to serve others
tens of thousands of hours designing & delivering training and interviewing candidates
the impact of the incredible people I’ve worked with, and the ones I keep discovering
an unstoppable urge to teach & share Luxury HR & Hospitality
APPROACHABLE
Great service shouldn’t be a privilege, it should be the norm. I want to make this possible for businesses in all customer-facing sectors, regardless of their size or budget.
PERSONALIZED
I help teams create real, unscripted connections, both with each other and with customers. Nobody ever raved about a “one-size-fits-all” experience.
MINIMALIST
I turn service complexity and HR concepts into clarity. Big ideas? Love them. But execution? That’s where I go micro—precise, practical, and impossible to overcomplicate.
Working With
amazing
Clients&
PartnerS
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projects& kind words
RESET
"Guest Experience"
Full-cycle program for a 4-Star hotel, aiming to boosts guest experience, fixe service gaps, and lift booking platform score. Included a service audit and real behavioral observations (Pre-Workshop), an interactive on-site workshop on new service behaviors, proactivity, and complaints handling, and a personalized action plan plus follow-up coaching sessions (Post-Workshop).
In-person | Multi-phase program | 14 hours workshop - 2 sessions | 24 Attendees | 2 weeks of daily rehearsal | 2 months of bi-weakly coaching.
Creating
WOW
5-Star Luxury Coaching
Coached the front-of-house team at a luxury Italian hotel to create personalized actions that consistently wow their guests. Equip them to spot every “Wowportunity” and turn routine service into unforgettable 5* moments.
Online delivery | 2 sessions | 3 Hours/session | 25 Participants
The 5-Star
Voice
Workshop
Working with the customer representatives of a 5* Short Term Rental business in Dubai to turn every message and chat into a 5* experience.
Focus on empathy, proactivity, problem-solving, and upselling, so every written interaction anticipates needs, feels personal, and leaves a lasting impression.
Online delivery | 2 Hours/session | 3 Participants
The 5-Star Mindset
In-person delivery | 2 Days | 5 Hours/day | 32 Participants
Luxury Behaviors & STAR Interviews
Winter School Workshop
Delivering an immersive workshop to international students, organized by Universitatea Româno-Americană, teaching luxury service behaviors and the STAR interview method.
Through interactive exercises and real-life examples, students practiced observing, analyzing, and replicating high-standard service behaviors while preparing for career-ready interviews.
Luxury Hospitality
for High School Students
Luxury Behaviors, 5Star Communication
& Complaints Handling
Mentored Albert Iacovita specifically in luxury behaviors, 5* communication, and complaints handling. Together with the mentors team, we sharpened his ability to anticipate needs and exceed expectations, skills that earned him the Excellence Medallion at EuroSkills 2025 Denmark and a top spot in hospitality performance for Romania in such a competition.
One-to-one coaching | 40 hours over 12 months | Online classes to hospitality school students.
In-person delivery | 2 Days | 5 Hours/day | 32 Participants
In-person delivery | 1 Day | 5 Hours | 18 Participants
Delivering a workshop for professionals in engineering & technology, focused on applying 5-star hospitality principles to everyday interactions.
Through practical exercises and high stakes debates, participants learned how to treat both colleagues and clients as VIP guests, by demonstrating professional conduct, bringing value to every interaction, and embracing a service-oriented mindset within their teams.
"I AM 5-Stars!"
Hospitality for NON-Hospitality Businesses
In-person delivery | 2 Days | 5 Hours/day | 32 Participants
Hospitality &
Sustainability
In-person delivery | 2 Sessions | 2 Hours each | 10 Participants
Delivering two interactive training sessions for participants in a socio-professional integration program, designed to introduce them to the hospitality industry and prepare them for job interviews.
Through practical exercises, role-playing, and guided discussions, participants explored career opportunities in hospitality, learned about key industry standards, and practiced how to confidently present themselves to employers.
On the same mission with
