WELCOME!
I am an independent, hands-on HR Hospitality Consultant, passionate about human resources and personalized customer service.
This unconventional combination of career interests is the result of 13 years of exposure to luxury hospitality. I have worked with amazing HR Teams, in industry flagship brands like JW Marriott and The Ritz-Carlton, being part of deeply diverse cultures across three different vibrant cities: Bucharest, Venice, and Dubai.
I simplify luxury service standards and HR practices so that entrepreneurs and small business owners, who have limited access to resources, can implement them successfully.
I break down complex 5* service habits into gestures, mimics, words, and attitudes to make learning and practice transfer easier.
I make exhausting HR concepts easier to execute by focusing on personalization and authentic care for the employees.
VALUES
BACKED BY...
tons of enthusiasm (enough to power a small country)
a loud passion for service excellence and cultures that put employees first
a deeply studied (and lived) understanding of what it truly means to serve others
the impact of the incredible people I’ve worked with, and the ones I keep discovering
tens of thousands of hours designing & delivering training and interviewing candidates
an unstoppable urge to teach, share, and bring value to anyone in HR and Hospitality who’s willing to listen
APPROACHABLE
Great service shouldn’t be a privilege, it should be the norm. I want to make this possible for businesses in all customer-facing sectors, regardless of their size or budget.
PERSONALIZED
I help teams create real, unscripted connections, both with each other and with customers. Nobody ever raved about a “one-size-fits-all” experience.
MINIMALIST
I turn service complexity and HR concepts into clarity. Big ideas? Love them. But execution? That’s where I go micro—precise, practical, and impossible to overcomplicate.
Working With
amazing
Clients&
PartnerS
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testimonials& kind words
On the same mission with
