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Pill or Vitamin? Long-term Service Mindset 

Updated: May 22

😨 For me this brought peace of mind but infinite more fire under my… feet! 


I learned this Q recently: What do I sell, a Pill or a Vitamin?


Pills solve pain. Vitamins build strength. 

Pills are urgent. Vitamins are essential if you care about long-term health. 


OMG, this clarity! 


It almost scares me enough to start all over again! (you know, re-business planing, re-marketing, re-design, re-position, re-targeting, re-avataring…) 


💊 My consultancy services are definitely a VITAMIN! A Long-term Service Mindset!


I help you build the kind of cultural health that prevents the pain in the first place.


Let me explain: Pills are reactive. My work is preventive.


A one-time training to “fix customer service”? A pill.

A shiny HR process to suddenly boost engagement? Also a pill.



So I don’t sell pills.


They only work after the pain has started. And by that time, the damage is already visible in your reviews, retention, and revenue. 


🪄 Here’s what I do instead: I work on service mindset, not service scripts. 


I help HR & leaders stop firefighting & start creating cultures that don’t catch fire so easily. 

I partner with leaders who want to build, not just fix. 


> A 5-Star Mindset helps your team WANT to deliver great service

> HR strategies convert sterile processes into people-first actions

> Customer experience design it's less about touchpoints and more about turning points

> Service culture where people upgrade from surviving to shining


It’s not flashy. It’s foundational. 


One client told me, “You didn’t just change how my team talks to guests, but how we talk to each other.” 


That’s the vitamin effect: subtle at first, but over time, it transforms your entire system. 


You stop hiring for damage control or training for personality makeovers. 

You start leading with purpose, and that’s when the service excellence becomes effortless. 


🔥 So where’s the fire from under my feet? 


When selling VITAMINS… 


> so selling VISION, not urgency, customers are harder to find.


> clients need time to understand the value of prevention so the sales takes longer (nurturing relationships, educating, waiting for the right leadership mindset to align with my offer.) 


> also delivery takes longer although it goes deeper (when building systems, mindsets, & behaviors there are diagnostics, co-creation, embedded coaching, and multiple touchpoints over time.)


> I don’t promise fireworks on day one. The transformation is subtle at first. I help teams shift their default behaviors, with long term results: improved retention, guest loyalty, internal collaboration, and brand reputation. 


> success means alignment (boring!) instead of adrenaline, training hours or workshop engagement. 


I am the consultant leaders bring in when they finally decide to get serious about long-term excellence. And for many this realization may never come.


When's the last time you chose prevention over a quick fix, in business or life?


Let’s talk!



Cristina DRĂGAN - Independent Consultant in Luxury Hospitality | Human Resources | Training | Service Behaviors

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