top of page


Great service is hard because we misunderstand it.
The meaning of “service” most of us use today is outdated. Maybe the experiences we had, the culture we live in, and the people we’ve met...

Cristina DRAGAN
Jul 10, 20242 min read


Allow me to introduce myself!
(… so what does she actually do?) Because that day when I will be so famous I won’t need an introduction is nowhere near… Because even if...

Cristina DRAGAN
Jul 10, 20242 min read


What I learned from my bosses...
and will apply as an entrepreneur. With or without their intentions, my bosses taught me many lessons, and, just as you anticipated, some...

Cristina DRAGAN
Jun 6, 20245 min read


Cross-Industry Inspiration - a local story.
I could not be more convinced and inspired about the impact of my business idea, after the recent experience with one of my clients. I...

Cristina DRAGAN
May 31, 20242 min read


Unpacking change: lessons learned after a few relocations.
I used to be a corporate nomad, but now I'm just a nomad, (getting) ready for the next move. Short story: 15 Years - 5 Relocations - 4...

Cristina DRAGAN
May 22, 20245 min read


"Just (Don't!) Be Yourself!"
Authenticity is a beautiful concept, and "Just be yourself" sounds very reassuring. But at a closer look, it scares me how far from...

Cristina DRAGAN
May 14, 20243 min read


What about this combo: Amazing Product & Disastrous Service?
Inspired by another disappointing experience today, I cannot stop wondering what makes this unfortunate association possible: having a...

Cristina DRAGAN
Apr 23, 20242 min read


3 Ways We Can Contribute to Normalizing Great Service, as a Customer
Sometimes, employees only focus on what the company has done for them, without taking a moment to reflect on what they have done for the...

Cristina DRAGAN
Apr 9, 20243 min read


Great Quality Service is NO Accident
I chose to return to Romania over a year ago (for positive family reasons) after spending 8 years working in luxury hospitality in two...

Cristina DRAGAN
Mar 27, 20243 min read


Simplified Luxury Service Behaviors
One of the many remarkable aspects of the hospitality industry (HORECA) is holding the record for the highest level of transferability...

Cristina DRAGAN
Mar 25, 20244 min read


Service Industry, the Business of Showing Up
What makes customer-facing businesses beautiful and challenging at the same time, is the basic principle of showing up and being present,...

Cristina DRAGAN
Mar 20, 20242 min read


The fear of exceeding expectations and the distorted reality of “punishing the performer”.
Once, an employee shared what they believed to be a valuable lesson: “Don’t show the boss that you are good at many things; you will only...

Cristina DRAGAN
Mar 19, 20242 min read


How well were you served today?
By the barista at your usual coffee shop, the taxi driver, the gas station employee, the fitness center receptionist, the laundry shop...

Cristina DRAGAN
Mar 19, 20241 min read
bottom of page